To contribute towards the fulfillment of individuals and towards sustainable development, by offering solutions, products, and financial and insurance services, which are widely diversified and accessible.
To be the preferred option of the client, both in the physical and digital world, setting ourselves apart through efficient performance for each and every market sector.
Values are the fundamental beliefs of the Organization, as well as the factors of success, and they serve as guidelines to fulfill our mission and vision:
- The client as the reason for the Organization’s existence;
- Ethics in all activities and relationships;
- Transparency in the crucial information for the stakeholders;
- Belief in the value and in people’s capacity of development;
- Respect for human dignity and diversity; and
- Social and environmental responsibility, with the promotion of actions for sustainable development.
Additionally, our values as factors of success in our business are:
- The strength of the Bradesco brand, with a strong tradition in the financial, capital and insurance markets;
- Solid culture and corporate governance, focused on the sustainability of the business associated with our commitment to sustainability;
- One of the best distribution networks in the country, in terms of modernity and scope;
- Broad portfolio of products, services and solutions for every segment; and
- Large investments in technology.