To create opportunities for the fulfillment of people and the sustainable development of companies and society.
Values are the fundamental beliefs of the Organization, which serve as guidelines to fulfill our purpose:
- The client as the reason for the Organization’s existence;
- Ethics in all activities and relationships;
- Transparency in the crucial information for the stakeholders;
- Belief in the value and in people’s capacity of development;
- Respect for human dignity and diversity; and
- Social and environmental responsibility, with the promotion of actions for sustainable development.
Additionally, our values as factors of success in our business are:
- The strength of the Bradesco brand, with a strong tradition in the financial, capital and insurance markets;
- Solid culture and corporate governance, focused on the sustainability of the business associated with our commitment to sustainability;
- One of the best distribution networks in the country, in terms of modernity and scope;
- Broad portfolio of products, services and solutions for every segment; and
- Large investments in technology.