Created in May 2003, Bradesco Prime operates in the Individuals segment targeting high-income customers. Its mission is to be the first option as bank of their customers, focusing on the quality of customer relations and the offering of solutions that meet the customers’ needs, through specialized teams, in order to add value to shareholders and employees, according to the Organization’s professional and ethical standards.
The value proposal for Bradesco Prime is based on the following:
• Personalized assistance provided by relationship managers: Skilled and experienced professionals provides a complete range of financial consulting services. Certified by ANBIMA (Brazilian Association of Financial and Capital Markets), each Relationship Manager is responsible for a small customer portfolio.;
• Unique ambience: Bradesco Prime offers an exclusive branch network that provides comfort and privacy to its customers carry out their businesses. It also provides the “Bradesco Prime Room”, private and unique places inside Retail Branches, which maintain the Segment’s value proposal. In addition, customers have the extensive Bradesco branch network throughout Brazil, including ATMs – Bradesco Dia & Noite and Banco24Horas;
• Exclusive products and services: Bradesco Prime has the most complete range of exclusive and special financial products: internet banking (prime.bradesco), call center (Fone Fácil Bradesco Prime), on-line consultants, investment funds and special credit lines at competitive rates, wide portfolio of insurance products, pension plans and credit cards among other advantages.
Present in all Brazilian capital cities, Bradesco Prime has invested throughout its history in technology, improvement of relationships with its customers and constant qualification of its professionals. This has led it to achieve an outstanding position in the Brazilian high-income market and consolidate its position as the largest player in terms of customer service network, with service points strategically located.