Bradesco Seguros e Previdência
Bradesco Seguros, headquartered in the city of Rio de Janeiro, provides a wide range of insurance products to individuals and corporate clients in Brazil, and also offers insurance products not only on an individual basis, but also under corporate agreements, according to which companies’ employees are insured. Bradesco Seguros’ products include health, life, personal accident, automobile insurance and other assets, with health insurance comprising the largest portion of its insurance area.
Due to its solid structure, a policy of product innovation and consumer reliance, Bradesco Vida e Previdência maintained its leadership, holding a market share of 28,5% in terms of income from private pension plans and VGBL. (source: Susep).
Net income for the second quarter of 2014 was up 9.2% compared to the previous quarter, mainly due to: (i) a 46.2% increase in revenue; (ii) improved administrative efficiency ratio; (iii) improved financial result; and partially offset by: (iv) the 1.6 p.p. increase in Life claims ratio.
In June 2014, the number of Bradesco Vida e Previdência customers rose 2.8% when compared to June 2013, surpassing a total of 2.4 million pension plan and VGBL plan participants and 25.3 million life and personal accident participants. This impressive growth was fueled by the strength of the Bradesco brand and the improvement of selling and management policies.
Bradesco Saúde and Mediservice
Together, the two companies have over 4.1 million clients. The high share of corporate policies in the overall portfolio (95.4% in September 2013) shows the Company’s high level of specialization and customization in the corporate segment, a major competitive advantage in today’s supplementary health insurance market.
In June 2014, Bradesco Saúde and Mediservice maintained strong market position in the corporate segment (source: ANS).
Over 92 thousand companies in Brazil have Bradesco Saúde insurance and Mediservice plans.
Of the 100 top-grossing companies in Brazil, 63 are Bradesco Saúde and Mediservice customers (source: Exame magazine’s Melhores e Maiores ranking, June 2014).
Bradesco Capitalização ended the first half of 2014 in the top portion of the ranking of capitalization bond companies, due to its policy of transparency and of adjusting its products based on potential consumer demand.
To offer savings bonds that are ideally suited to the profile and budget of clients, various products were developed that vary in accordance with the payment conditions (lump-sum or monthly), contribution term, frequency of drawings and premium amounts. This phase was mainly characterized by the closer relationship with the public by consolidating the Pé Quente Bradesco family of products.
Among these, we can point out the performance of our social and environmental products, from which a part of the profit is allocated to social responsibility projects, while also allowing the customer to create a financial reserve. Bradesco Capitalização currently has partnerships with the following social and environmental institutions: (i)Fundação SOS Mata Atlântica (contributes to the conservation of bio and cultural diversity the Atlantic Forest, stimulating social and environmental citizenship); (ii) Amazonas Sustentável Foundation (contributes to the sustainable development, environmental preservation and improvement to the quality of life of communities that benefit from the preservation centers in the state of Amazonas); (iii) the Brazilian Cancer Control Institute (contributes to the development of projects for the prevention, early diagnosis and treatment of breast cancer in Brazil); and (iv) Tamar Project (created to save sea turtles).
In the Property Insurance segment, the focus on large brokers and Corporate and Middle Market customers was maintained. This results in renewal of the main accounts, whether in leadership or participation in co-insurance. Also note the excellent performance of the Engineering Risks segment: the partnership with the Real Estate Loan area has enabled new insurance contracts from its customer base.
Despite strong competition in the Auto/RCF line, the insurer still has its fleet of approximately 1.63 million vehicles—which proves its power of competitiveness, mainly due to improvements to current products and the creation of products for a specific target-public. Among them, it is worth noting the launch of the First Vehicular Protection of Bradesco Seguro (Bradesco Seguro Primeira Proteção Veicular), exclusive to Bradesco’s account holders, which helps, through the Day and Night Support services, new vehicles and vehicles of up to 15 years of use, through the Day and Night Support Services. The launch of the Harley-Davidson Insurance, with exclusive coverage and services provided to owners of the world’s most famous motorcycles.
Mass insurance targets individuals, self-employed professionals and SMEs. The launch of new products combined with the continuous improvement to methods and systems has contributed to maintenance of customer base, which comprises around 3.7 million customers in the last 12 months.